We’re making a world where non-alcoholic choices are celebrated, not sidelined.

Help non-alc brands grow steadily, reach more customers, and make a lasting impact.

Help non-alc brands grow steadily, reach more customers, and make a lasting impact.

OUR MISSION —

We’re proud to be the first creative marketing agency exclusively focused on non-alcoholic beverage brands and sober-inclusive businesses.

We understand the challenges of running a small business, and we're here to provide the expertise, creativity, and support you need.

Our mission is simple—to help non-alc brands grow steadily, reach more customers, and make a lasting impact.

We’re not impersonal,
garden variety marketers—

Your success is our success. We're your dedicated experts and trusted advisors, committed to your brand's near-term goals and competitive longevity.

Meet the Team

  • Sarah Pretorius

    Co-founder + CEO

  • Kayla Mason

    Co-founder + COO

  • MK Ferguson

    Social Media & Content Creation

  • Marisa Bettencourt

    PR Lead

  • Stephanie Field

    Meta Ads

About Our Founders

Founded by Sarah Pretorius and Kayla Mason, SipSteady was born from a shared passion for mindful drinking and a desire to support the growth of innovative non-alc brands.

Sarah, with her background in communications, marketing, and PR, was inspired to create SipSteady after going alcohol-free in 2021. She experienced firsthand the joy of discovering non-alc options that made her feel seen and valued.

Kayla, a former project engineer turned wellness entrepreneur, brings a wealth of experience in strategic growth and creative ventures. Together, they are on a mission to help non-alc pioneers reach new heights. They lead a team of passionate professionals dedicated to helping small, emerging brands thrive.